“IDC believes efforts to maintain significantly higher margins compared to its competitors are much more valuable than chasing share.” (In other words, Apple’s going to be okay, IDC believes.) “This isn’t to suggest that Apple’s success with the iPhone won’t continue,” the report said. Still, OS market share doesn’t necessarily equate to profit, IDC notes.
#Cell phone os market share 2015 android
IDC said it believes this will continue to be the case, even if Apple introduces another lower cost iPhone option – like the rumored iPhone 6C – as many Android OEMs sell phones at price points of $200 or less. The firm says that markets with the biggest growth opportunities tend to be price sensitive, which is why Android will retain a 81 percent in 2015 and for several years to come. That being said, IDC predicts today that it will be Android, not iOS, that continues to hold the top spot when it comes to mobile operating system market share from 2015 to at least 2019.
“Additionally, I continue to believe that China represents an unprecedented opportunity over the long term as LTE penetration is very low and most importantly the growth of the middle class over the next several years will be huge,” Cook noted in his email. Though the email didn’t mention hard numbers of device sales, Cook said that the company still expected “strong growth” for its business in China through July and August, and it had seen the best performance of the year in the Chinese App Store during the last two weeks. The news of China’s slowing growth comes just a day after Apple CEO Tim Cook took the rare step of trying to ease investor concerns about the region by emailing CNBC’s Jim Cramer to discuss Apple’s performance in China. It is the local vendors like Micromax, Lava, and Intex that will feel the most pressure from international competition within its market.” We’ve begun to see this move as a means to cut costs and capitalize on financial benefits associated with localized India manufacturing. “The interesting thing to watch will be the possibility of manufacturing moving from China and Vietnam over to India. “India has captured a lot of the attention that China previously received and it’s now the market with the most potential upside,” explained IDC Program Director Ryan Reith.
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